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May 2013The talk about Big Data is exciting stuff. But before Big Data, there needed to be big demand for premium digital content across multiple digital channels, platforms and devices. Increasingly, people
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Apr 2013As the demand for digital services accelerates and expands, having a division or group within an existing agency is no longer sufficient to deliver outputs required to increase revenue for clients .
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Nov 2012Content sure is enjoying some kind of buzz at the moment. And this is great news for the content evangelists out there who have believed in the benefits of quality content for some time now, because after all that nurtur
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Aug 2012You’ve been asked by your manager to come up with a Content Strategy. It could be worse:  you could’ve been asked to organise the staff Christmas party. If the thought of creating a content strategy gives you cla
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Jun 2012The real question is why are so many old school media outlets hung up about it? The New York Times isn’t going anywhere (well, the online edition, anyhow). People rely on credible news analysis and confirmation of f
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Feb 2012This is the line that sums it up nicely: Creating content for a brand feels a lot like you’re running a daily news program. Bang on. Content is responsive and reactionary. It’s created
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Feb 2012by Cath Pope, in Blog, 2 comments
The Email Newsletter is back. Not that it ever went away: you just stopped subscribing to it. And if you were too lazy to do that, you clicked delete or arranged for it to go straight to the junkyard folder. But wait
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Sep 2011by Cath Pope, in Blog, 1 comment
Is the title alone, enough to make you run for the hills? Stop Hesitate and Listen (wise words from the mouth of the entertaining musician, Vanilla Ice).  Because it’s not some new fangled
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Aug 2011by Cath Pope, in Blog, 3 comments
Everybody’s talking about Content Curation – which is cool for us considering it’s basically our name said backwards – but how many people are actually doing it? The answer is not that many,
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Jul 2011by Cath Pope, in Blog, 7 comments
As the tragic events of Oslo unfolded, so too did the importance of content curation in the social sphere. Some interesting commentary on the reporting of the Oslo massacre by
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Jun 2011by Otto Ottinger, in Blog, 2 comments
Let’s say your company specialised in listings of bricks-and-mortar businesses. In terms of content, you have the ‘what’ and, if properly geo-located, the ‘where’. Chances are, looking at your organizat
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Jun 2011by Cath Pope, in Blog, 2 comments
The internet is stuffed with so much content that it long ago passed the point where we could hope to absorb even a small chunk of it. That’s called saturation point which leads to user fatigue (or fear of oneâ
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Jun 2011We’re as delighted as the next user/consumer about the growing trend of big and little businesses everywhere turning their attention to social media channels. In its various guises (feeds, pages, video channels
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Apr 2013Quality content creation is the key to an effective inbound marketing strategy where customer engagement is driven by the publishing of relevant and timely content. However, not all content is create
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Apr 2013As the demand for digital services accelerates and expands, having a division or group within an existing agency is no longer sufficient to deliver outputs required to increase revenue for clients .
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Jan 2013We the People, love interesting and engaging content that turns up in our newsfeeds. We hate spammy ads and get angry at Facebook for plying us with them. And like most consumers, we talk to our friends and ask for their
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Sep 2012When discussing the value of company branded pages on Facebook, mostly horror stories come to mind – of which we’ve heard plenty: McDonalds, Target, VB...The list goes on. Mostly, these fails are the result of trying
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Aug 2011by Cath Pope, in Blog, 3 comments
Everybody’s talking about Content Curation – which is cool for us considering it’s basically our name said backwards – but how many people are actually doing it? The answer is not that many,
"Curated Content were very patient and understanding throughout the process as the medium was very unfamiliar to us. They provided great inspiration and guidance, as well as interpreted our ideas into a clear and engaging video that reflected our vision while exceeding our expectations, without exceeding our budget. We hope to have an opportunity to work with Otto and the team again sometime in the future."
Kerri-Ann DeanAustralian Bureau of Statistics
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