The Rise of Hacker Journalism: When Word is Not Enough
Tweet Occasionally here at Curated Content HQ, we read a blog or article that sparks plenty of lively debate, low ball humour or lousy word plays like in the title. And sometimes the discussion turns into an opportunity to change the way the game is played. Obviously for a blog to have the ‘tool up’ effect, it needs to pack a pretty intense message. And it did. For starters it called journalists ‘geeks’. Then things got really crazy...
Read MoreBrands are Media Companies. Is Your Content Worth Tuning In?
Tweet This is the line that sums it up nicely: Creating content for a brand feels a lot like you’re running a daily news program. Bang on. Content is responsive and reactionary. It’s created both carefully and on the fly, published then pushed out through channels, commented on, aggregated, added to, curated and consumed. Brand news coming to you live from the brand station you tune into. And if we stay with the news program...
Read MoreWhy the Email Newsletter is Back
Tweet The Email Newsletter is back. Not that it ever went away: you just stopped subscribing to it. And if you were too lazy to do that, you clicked delete or arranged for it to go straight to the junkyard folder. But wait! The value of electronic email marketing: What’s changed? Beautifully designed cost-effective templates, a seamless user experience, users’ preference for curated content, third party integration and powerful social...
Read More2012: The Year for Visual Content?
Tweet Rather than take a number in the ‘Top Ten trends for 2012’ SEO queue, we thought we’d do something a little different: make one big bold prediction for 2012, and just put it out there. That way if we’re wrong, the blog title for this time next year will read: 2012: The Year for Visual Content? (Nope) We’re a content company, creating and curating all kinds of content for our clients, so most of our thinking on this comes...
Read MoreWhy You Need to Visualize Big Data
Tweet We live in an age of data. It’s everywhere. From the basic metric package that tells you how many people visited your blog on cheese to the thousands of pieces of data and analytics that flow daily into the clutches of Big business – it’s everywhere we look and shaping everything we do. And now, we want to see it. According to a recent article on Big Data by the highly respected business outfit, McKinsey...
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