Content Marketing

Why the Email Newsletter is Back

Posted by Cath Pope on Feb 3, 2012 in Content Marketing | 1 comment

Tweet The Email Newsletter is back. Not that it ever went away: you just stopped subscribing to it. And if you were too lazy to do that, you clicked delete or arranged for it to go straight to the junkyard folder. But wait! The value of electronic email marketing: What’s changed? Beautifully designed cost-effective templates, a seamless user experience, users’ preference for curated content, third party integration and powerful social...

Content Marketing 101

Posted by Cath Pope on Sep 13, 2011 in Content Marketing | 1 comment

Tweet Is the title alone, enough to make you run for the hills? Stop Hesitate and Listen (wise words from the mouth of the entertaining musician, Vanilla Ice). Because it’s not some new fangled technique that you didn’t learn, don’t know and can’t face getting your head around. It’s a pretty simple premise, really: use engaging content to attract and build an audience that has the potential to become your customer base. The...