Brands are Media Companies. Is Your Content Worth Tuning In?
Tweet This is the line that sums it up nicely: Creating content for a brand feels a lot like you’re running a daily news program. Bang on. Content is responsive and reactionary. It’s created both carefully and on the fly, published then pushed out through channels, commented on, aggregated, added to, curated and consumed. Brand news coming to you live from the brand station you tune into. And if we stay with the news program...
Read MoreContent is King at Cannes Lions 2011
Tweet You know content has come of age in advertising circles when they pull in Big Guns like Robert Redford (that’s him in the shades) to lead a panel titled ‘Content is King: Discover the Future of Branded Content’ at the Cannes Lions 2011 (the world’s biggest advertising love-in). The legendary actor was joined by a VP of Yahoo! and a Hollywood producer whose list of credits seemed to include just about every TV show ever...
Read MoreThe Healthy Fetishism of Today’s Content
Tweet Let’s say your company specialised in listings of bricks-and-mortar businesses. In terms of content, you have the ‘what’ and, if properly geo-located, the ‘where’. Chances are, looking at your organization’s front-end search functionality, your search capability has exactly those boxes, prompting your users to access your data/content traditionally – or what we call the equivalent of the missionary position for...
Read MoreContent Strategy Before Social Strategy
Tweet We’re as delighted as the next user/consumer about the growing trend of big and little businesses everywhere turning their attention to social media channels. In its various guises (feeds, pages, video channels etc) there’s no doubting as a communication channel, social is here to stay. The one thing people forget, is you’ve gotta feed the social beast – and it likes to eat content. Let me put it a different way. If you saw...
Read MoreContent Strategies
Tweet So you want some content. Are you a solo blogger impatient to get to a thousand page views a day? Are you an advertising agency and on hearing your client’s content needs realize you can’t possibly fulfill their expectations with your already-stretched staff? Or are you a major corporate and you realize it’s time to “get to scale.” You need a content strategy now. One-size-fits-all doesn’t work here. You knew...
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