Written Content

iPads for Kids and e-Learning

Posted by Otto Ottinger on May 30, 2011 in Kids & Education | 0 comments

Tweet The Victorian Government here in Australia recently launched the “iPads for Learning” trial program. Nobody knows better than educators, that in order to get kids to learn, education materials need to be fun. They also need to be innovative and in a format that attracts kids in droves. Recognizing the appeal of Apple’s tablet to kids, the Government has set up a Web site through its Department of Education and Early...

Good Content vs Bad Content

Posted by Cath Pope on Apr 30, 2011 in Written Content | 2 comments

Tweet Lately there’s been a lot more talk than the usual well deserved critique aimed at crap content on the internet, or more specifically, crap content delivered in search results. However, before we give weight to the crap content debate, it might be worth providing a an excellent example of content we’ve identified as doing a terrific job of giving content a bad name. Here’s what happened when we googled ‘How to catch a...