Content marketing analytics help optimise your content budget and publishing resources. Get in touch with Curated Content to get started.

Visual Analytics Help Companies Make Data-driven Decisions

Your company is awash in data: social media data, website metrics, third-party research, and the Big Data that is swelling up in the servers of your own organization. Who’s is going to make sense of all it? Who is going to marry-up your key-business drivers like revenue and profit margins to the vast amount of digital activity that influences the whole business world?

Curated Content knows a data-competent company has a key advantage over its competition. Mastery of analytics and data visualisation is key for modern executives and employees, not just for those working in the IT and digital media industries: Everyone needs to read and recognise data — but not everyone needs to be a data scientist to gain valuable insight and understanding from their data. This is where we can help.

Our Analytics and Data Insights Process

Curated Content specialises in both content and data — the building blocks for all things digital. We make data into content that people can understand quickly and with ease. That’s because we push ourselves to make the data tell a simple and visual story, a story that a CEO or the guy in the mail room can understand. Our speciality starts with the science of normalising or bending data into a form that we can work with. We exclude any information that is irrelevant or could confuse the intended audience. Our developers and data journalists work with data and data platforms everyday. So don’t stress if your datasets aren’t as “clean” as you’d like them to be — our programming and insights teams can cleanse the most-unstructured data. It’s what we do.

Once the data has been organised and simplified then the artistry begins. Data is only useful if it can be acted upon. Analytics are a business-neccessity, especially when they are interpreted and visualised.

Data Analysis and Visualisation

Microsoft Excel has its place. But it is only one weapon in the growing arsenal of data analysis tools. Companies and brands hire us to rationalise their data, to interpret what it is saying, and visualise those insights. We can present these results in a number of ways — in a presentation, in a real-time dashboard, or in a custom data visualisation for your company to check whenever and wherever it wants.

Business Intelligence (BI) is Best Served Visually

Quant firms and companies that specialise in data usually leave their clients with a spreadsheet. Reams of data organized by infinite columns. Curated Content is a data visualisation agency with analytics expertise that won’t leave you guessing what your data is saying. We use a variety of analytics platforms: Google Analytics, Omniture, Facebook Insights, Radian6, Socialbakers, BuzzNumbers, Hootsuite (and more). Visualisation programs we work with include: Tableau, R, Adobe Illustrator, Flash, and After Effects. And a growing suite of visualisation languages: Processing.js, D3.js, ActionScript. We’ve learnt the best way to retrieve, organise, and visualise data. As we say here at Curated Content, business intelligence is best served visually, and visualisation is our expertise.

Your Data, Your Insights

Your project is unique because your data is unique. If you want to understand what your data is saying so that you can act upon it, then you should connect with us.

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Please check out our marketing analytics & data insights services at our new data agency, Datalabs. Datalabs is a creative data visualization and analytics agency. Get yourself a data agency!