FAQs

Frequently Asked Questions:

Curated content provides better SEO, increased traffic to your site and more customer leads.

Content curation is the filtering of existing content on the web (written, video, infographic etc) to meet specific criteria.

It’s the art of finding, collecting, choosing and publishing existing content on the web. It’s usually a mixture of key words, relevant topics, related industry and information streams that together with a mix of fresh content provide an excellent ongoing stream of good quality and highly relevant content.

When content is curated well, businesses become recognized thought leaders and customers stay engaged with a brand or product. It’s a valuable content marketing tool that drives leads to your website.

Why does my business need curated content?

Curated content provides better SEO, more traffic to your site and more leads for your business.

To attract customer and client attention, brands and companies need to be recognized not only as brand leaders, but as industry experts in the market place.

This means staying on top of innovations, key players, product development, related industries, market and government forces and other resources and factors that may play a role in a company’s area of expertise.

In effect, it’s no longer enough for companies or brands to be experts relating exclusively to their own product or service – instead they need to be ‘go to’ resources for existing clients and potential new customers. To achieve this result through the ongoing creation of unique content (that is, content created exclusively for the company) is a huge and costly exercise that is not a sustainable long term option for most businesses.

Through careful curation of the web’s existing content mixed with the company’s own select unique content, the result is a resource hub that populated daily by dynamic, up-to-date and wide-reaching content. The outcome of a well thought out curation strategy is a cost-efficient content platform that attracts new customers and keeps existing customers informed and engaged thanks to ‘thought leadership’ via curated content.

It helps to think of it of it as SEO on a massive scale!

How often do I need to refresh my content?

In our 24/7 global way of doing business, your website is your brand and how you treat it says everything about your company. In Google’s eyes, the more relevant and high quality links it finds on your site, the more it values your content.

We recommend refreshing content daily – even hourly if you’re on top of your game – and thanks to curation tools and a never ending supply of high value content, this is no longer such an overwhelming proposition.

We always recommend a blend of curated and unique content and suggest anywhere between two and five unique pieces of content per week (that means an article, blog post, infographic or video created from scratch).

Don’t forget it’s key to share as much content as possible through your social distribution channels.

What is content marketing?

Content Marketing is a marketing strategy that uses relevant content to attract, engage and acquire an audience which ultimately, results in customer acquisition.

Content Marketing goes by a bunch of names including: custom publishing, custom media, customer media, customer publishing, member media, private media, branded content, corporate media, corporate publishing, corporate journalism and branded media.

It’s important because it’s not a direct pitch for business – if done successfully, it’s a vital resource for subject and industry related information. It educates the audience by delivering ongoing content that is valuable, in the process enabling businesses and companies who use content marketing to become thought leaders in their area of expertise.

If your website simply lists your goods and services, then really, that amounts to a nice digital business card. Add some interesting content into the mix, and you become an engaging digital magazine focused on your relevant industry. Nice.

(It’s also the SEO wave of the future).

Do I need to buy a publishing platform to curate content in digital magazine format?

Nope.

There are plenty of open source content management systems (CMS) to use as a publishing platform for free, like wordpress or Drupal. You can start with a free platform or purchase additional themes for less than a few hundred dollars. We can be as hands on or hands off as you need and can teach you how to use the platform if you’re fairly new to all this.

What is an Infographic?

An infographic is a visual representation of information, data or knowledge.

Giving a generous nod to that old chestnut ‘a picture’s worth a thousand words’, an infographic enables complex ideas to be communicated in a beautiful and engaging visual format – they tell a data story in visual format.

Because they are often visually stunning, lots of fun to look at and easy to share via social media channels, they are the new darlings of the internet and play an increasingly important role in any content marketing plan.