Social media content comes in many forms: visual memes, Facebook status updates, tweets to name a few. Curated Content can devise you a strategy of what to produce and when to publish on what social network.
Social Media channels offer powerful opportunities to build relationships with potential customers and add value to existing client relationships. As content distribution channels, they facilitate customer interaction and have the potential to build communities of engaged customers and product evangelists.
Social networks which began life as a way for people to stay in contact with family and friends, have grown into cross platform communities where people with like-minded interests share information and engage in conversations about relevant topics. Switched on companies are becoming involved by publishing interesting and engaging content through these channels and participating in community conversation.
Social Media Content
We assist clients to have an ongoing and dynamic presence on social media that is integrated with the goals and desired outcomes of their content marketing strategy.
By creating content tailored to the social platform of choice, we publish hourly, daily or weekly to meet the needs of our clients.
Social Media Channels:
Curated Content focuses of the creation and management of content on the following social media channels:
Over a billion people have an active profile on Facebook. By far the largest social network and traffic referrer, Facebook is suited to campaigns designed to extend reach and influence. People use Facebook to belong and have a form of self-representation. Companies are no different.
The second largest social network, Twitter is an instantaneous, broad-scope communication channel suited to important company announcements and updates and is used widely at industry events. Twitter is also a channel used for recommendations, due to its community effect when users tweet they’re in the decision making phase of a purchase.
The leading B2B social channel, a presence on LinkedIn is essential for companies. Building a company profile, recruiting talent, buying and selling products and services, researching and most importantly, building and sharing knowledge around a particular industry are some of the key reasons people use this social channel.
The leading social network for visual content, Pinterest is second only to Facebook for referral traffic. Users of this social network are poised to buy, and use it to research and collate products then share and recommend those products to others.
Google+ is not the traffic referrer of the other social networks, but is key for its ability to bolster the SEO of content published through this channel. Google+ is a powerful network for discovery of content and business growth.
Each social network has a unique format to optimise effective communication of that channel. We create, schedule and publish tailored content specifically targeted to the users of each of these social networks.
Curated Content also provides Social Media Campaign management as a cost-effective alternative to hiring a full-time Social Media Manager or Community Manager. Contact us to find out more about the services we offer.
Social Media Content Questions
Can I order social content in bundles including tweets and status updates?
Can you include content curation in social content deliverables?
Can one post be optimised across multiple channels?
How do I know which social channels I should focus on for content distribution?
How many times should I publish content through social channels per day?
Can you manage conversations on social media channels?
What are the social media metrics should I focus on from an ROI point of view?
Can content like articles and blogs be optimised for social media channels?
Can I automate the publishing of social posts?
How often should I monitor social media?
How short should my posts be?
What is content curation?
How do I grow my audience on social media?
What social media tools should I be using?