83% of all companies create videos for their content marketing campaigns. (CMSWire)
Video Content by Curated Content
Video remains a leading form of content used by B2B marketers.
We provide a range of video products aimed at achieving a strong response from viewers, ultimately transforming them into engaged and informed customers and evangelists for our clients’ products and services.
Video for Monash University
The SEO (search engine optimisation) argument for video content is compelling. Over 70% of the top 100 search results display video content, and data points to videos in search results having a higher click-thru rate that text. The continued rise in popularity of video content has been further fuelled by the proliferation of devices into the marketplace in recent years including tablets, smartphones and video on demand services. This builds a powerful case for the use of video content as an excellent tool for customer conversion, and a key product inclusion in any B2C content marketing strategy.
Too often, the focus on making the video often overshadows the marketing of it. To alleviate this issue, we offer video products to suit a range of marketing budgets. Whether it’s a message from the CEO, a product description or a brand awareness video, we help our client’s answer the following key questions:
• Who is the audience for this video?
• What does my audience care about?
• How are going to create a product that my audience cares about?
• Is this video what my audience wants and not what I want? (It’s not about you: it’s brought to an audience by you!)
Questions about video content
How long should a corporate video be?
Do we need professional actors in a corporate video?
How long does it take to make a two-minute video?
How many videos should my company have on our YouTube channel?
What makes a video go viral?
How do I integrate video into my content marketing strategy?
Can I use subtitles to increase the audience for my video?
How do I make my subject matter engaging enough for video?
How do I measure the success of my video content?
What are the right distribution channels for my video content?
How does SEO work for video content?